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Backed
Mobile development for a fashion company
About
Netherlands-based company Backed came to us with the idea to create an IOS & Android app where a team of professional experts helps users achieve a custom and perfect style.
Project
- Client / Backed
- Category / Fashion
- Tech Stack / React Native, TypeScript, Firebase, IAP, AppCenter
- Date / Feb 2023 - May 2023
Company
Between 80 to 150 billion clothes are produced every single year. The choices are vast, and it’s becoming increasingly difficult to find a personal style. In tight collaboration with our client, we wanted to transform the fashion industry and help customers around the world.
Backed
Mobile development for a fashion company
The challenge
01
Integrate personalized recommendations and advanced search functionality.
02
Implement secure payment gateways and handle sensitive user data.
03
Develop a feature-rich admin interface for fashion advisors.
04
Implement real-time communication between users and fashion advisors.
The solution
In just 4 months, we launched the Backed app, offering advice from diverse experts to empower users on their journey to success with a user-friendly interface.
Backed offers personalized styling sessions, a calendar feature, in-app subscriptions, and a robust admin dashboard. We swiftly address incidents through a daily release pipeline and promote community engagement with detailed user profiles.
Project timeline
Our team did a great job managing time and resources by sticking to a clear plan from start to finish.
We crafted a sleek cross-platform mobile app with extensive UI/UX design, enabling seamless communication between users and advisors. A comprehensive admin dashboard was created for efficient management, alongside a payment module for in-app subscriptions.
Detailed user profiles encourage engagement and self-expression within the fashion community, allowing users to showcase their style journey and share insights.
Strategy
1 week
- Research
- Analysis
Design
3 weeks
- Wireframes
- User flows
- UI / UX Design
Development
12 weeks
- React Native
- Typescript
- AWS Amplify
- RTK Query
- Testing
- Deployment
About
Choosing a typeface is not only an aesthetic decision, but also a strategic decision
It's important to use different styles of fonts (like italic, bold, thin, etc.) to make your design more interesting and to emphasize important information. Also, make sure the fonts look good together so they don't clash and the text looks nice overall.
- Regular
- Medium
- Bold
Gilroy Font Family
The choice of font in the design of a project is of great importance for creating a unified style, conveying information and forming a visual impression. A font not only displays text, but can also express the character and uniqueness of a brand or product.
Aa
Colors
The right color palette helps brand recognition and builds brand image in the eyes of consumers.
White
#F5F4F9
White
#F5F4F9
Black
#0C131B
Black
#0C131B
Purple
#E8AEDE
Purple
#E8AEDE
Blue
#5FA2F2
Blue
#5FA2F2
Our impact
Overall, Backed's impact lies in democratizing fashion expertise and enhancing the user experience, ultimately helping individuals feel more confident and stylish in their everyday lives.
10
Style experts
95%
Style satisfaction
30 min
Average usage time
Implementation
